http://www.stedrayton.org/wordpress Wed, 02 Jul 2008 08:51:05 +0000 http://backend.userland.com/rss092 en * Ask customers for what they have, rather than asking them for what the company needs. * Allow customers to say they “don’t know.” * Provide a consistent experience, from interaction and visual design to copy. * Be clear about what ... http://www.stedrayton.org/wordpress/2008/07/02/design-criteria/ Summary: Different traffic sources imply different reasons for why visitors might immediately leave your site. Design to keep deep-link followers engaged through additional pageviews. A huge increase in "deep dips" was one of the big findings in our new user research for this year's Fundamental Guidelines for Web Usability seminar. That is, ever-more ... http://www.stedrayton.org/wordpress/2008/07/01/reduce-bounce-rates-fight-for-the-second-click/ The wisdom of crowds comes not from the consensus decision of the group, but from the aggregation of the ideas/thoughts/decisions of each individual in the group.At its simplest form, it means that if you take a bunch of peopleand ask them (as individuals) to answer a question, the average of ... http://www.stedrayton.org/wordpress/2008/06/20/one-of-us-is-smarter-than-all-of-us/ Focus on what each click is worth, not on what position it should be inIn general, if a purchase conversion is worth $10, and one out of 10 people purchases, you should pay about $1 per click. You should offer that maximum price to Google (or another search engine) for the specified keyword. After ... http://www.stedrayton.org/wordpress/2008/06/20/how-to-win-the-search-position-game/ Summary: Linear vs. non-linear. Author-driven vs. reader-driven. Storytelling vs. ruthless pursuit of actionable content. Anecdotal examples vs. comprehensive data. Sentences vs. fragments. I've spent many columns explicating the differences between the Web and television, which can be summarized as lean-forward vs. lean-back: On the Web, users are engaged and want to go places and ... http://www.stedrayton.org/wordpress/2008/06/10/writing-style-for-print-vs-web/ The left column navigation should point forward; drive you towards your destination. The BBC website is a really great design. When you get to the homepage, you get two major options: News and Sport. Clicking on Sport gets you to a left column navigation beginning with: Football, Cricket, Rugby Union, etc. (Notice it is not alphabetical; ... http://www.stedrayton.org/wordpress/2008/06/02/dont-design-what-if-navigation/ Campaign studies by Podtrac and TNS found podcast advertising is three times as effective as "traditional" online advertising, and seven times more so than TV ads. In 2007, podcasts served 18.5 million users in the US — a figure projected to rise to 65 million by 2012 (eMarketer). These tips for launching ... http://www.stedrayton.org/wordpress/2008/05/18/how-to-10-tips-for-launching-a-solid-podcast/ Size DOES matter: Bigger donate buttons helped convert more donorsColor can matter too: A vividly colored donation button can strongly boost donation page conversion…but seasonality and color choice influenced whether it didLess is more: Removing unnecessary fields from the personal information form significantly increased conversion to donateRemind people (nicely) why ... http://www.stedrayton.org/wordpress/2008/05/18/donation-page-optimization-summary-of-learning/ 1) For legal reasons, we have to be very proactive on copyright violations. 2) You can't license the use of copyrighted material on Wikipedia; only the copyright owners can do that. 3) This article would probably have been deleted anyway, as being about an non-notable organization; see WP:GROUP. 4) Since you have a ... http://www.stedrayton.org/wordpress/2008/05/07/how-to-add-stuff-to-wikipedia/ http://www.useit.com/alertbox/percent-text-read.htmlSummary: On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely. We've known since our first studies of how users read on the Web that they typically don't read very ... http://www.stedrayton.org/wordpress/2008/05/06/how-little-do-users-read/