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	<title>The Smoking Foot</title>
	<link>http://www.stedrayton.org/wordpress</link>
	<description>Personal notes, that's all</description>
	<lastBuildDate>Thu, 11 Mar 2010 14:27:07 +0000</lastBuildDate>
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	<item>
		<title>Closeness of Actions and Objects in GUI Design (Jakob Nielsen&#8217;s Alertbox)</title>
		<description><![CDATA[Closeness of Actions and Objects in GUI Design (Jakob Nielsen&#8217;s Alertbox).
Closeness of Actions and Objects in GUI Design
Summary:
Users overlook features if the GUI elements — such as buttons and checkboxes — are too far away from the objects they act on.
One of the oldest principles of human-computer interaction is that things that are close together [...]]]></description>
		<link>http://www.stedrayton.org/wordpress/2010/03/11/closeness-of-actions-and-objects-in-gui-design-jakob-nielsens-alertbox/</link>
			</item>
	<item>
		<title>LukeW &#124; &#8220;Mad Libs&#8221; Style Form Increases Conversion 25-40%</title>
		<description><![CDATA[A while ago, I came across a unique registration form built by Jeremy Keith for his audio sharing site, Huffduffer. Though it asked people the same questions found in typical sign-up forms, the Huffduffer registration form did so in a narrative format. It presented input fields to people as blanks within sentences (Mad Libs-style, if [...]]]></description>
		<link>http://www.stedrayton.org/wordpress/2010/03/11/lukew-mad-libs-style-form-increases-conversion-25-40/</link>
			</item>
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		<title>Viral Video for Nonprofits &#8211; A Rethinking</title>
		<description><![CDATA[
Without fail, we get a call at See3 every week asking us to produce a “viral” video. “You know”, they say, “a video that will get a lot of views when we put it on YouTube.” 
And every week, without fail, there is a sigh and a deep breath among the staff at See3 as [...]]]></description>
		<link>http://www.stedrayton.org/wordpress/2010/01/25/viral-video-for-nonprofits-a-rethinking/</link>
			</item>
	<item>
		<title>Why do fundraisers leave their brains by the door when they go online?</title>
		<description><![CDATA[I can still remember the first fundraising appeal that moved me. I can remember where I was when I opened it and I can remember what it said. It was an appeal from the Head of Emergencies in Oxfam at Christmas 1987. He described the emotional and moral challenges of going to visit emergency situations, [...]]]></description>
		<link>http://www.stedrayton.org/wordpress/2010/01/18/why-do-fundraisers-leave-their-brains-by-the-door-when-they-go-online/</link>
			</item>
	<item>
		<title>Wikipedia donators and the Anchoring heuristic</title>
		<description><![CDATA[http://saperduper.org/post/293243288/wikipedia-donators-anchoring-heuristic
There was a blog post on HN yesterday from the Wikimedia Foundation. It was about the impact banners had on donators for the annual fundraiser.
Wikimedia Foundation has been showing a set of banners to the visitors of Wikipedia in order to point out that the annual fundraiser is running and motivate them to donate.
Two banners [...]]]></description>
		<link>http://www.stedrayton.org/wordpress/2010/01/11/wikipedia-donators-and-the-anchoring-heuristic/</link>
			</item>
	<item>
		<title>Stop Using Stock Photography Clichés</title>
		<description><![CDATA[ 

It is time to draw a line in the sand. 2010 needs to see the demise of bland, insipid photography that are the equivalent of using IBM blue.
Like IBM blue, certain stock imagery has been so overused that they have become meaningless. It conveys no information of value and carry no positive emotional message. [...]]]></description>
		<link>http://www.stedrayton.org/wordpress/2010/01/11/stop-using-stock-photography-cliches/</link>
			</item>
	<item>
		<title>Email Still Top Content-Sharing Option</title>
		<description><![CDATA[Twitter and Facebook may be all the rage, but ordinary email is still king when it comes to sharing content online, according to new research from ShareThis. 
The company&#8217;s &#8220;ShareThis&#8221; button has become ubiquitous at the end of articles and blog posts, linking to a widget that lets users share material via email, instant messenger [...]]]></description>
		<link>http://www.stedrayton.org/wordpress/2009/12/17/email-still-top-content-sharing-option/</link>
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	<item>
		<title>Is Your Nonprofit Hitting the “She Spot”?</title>
		<description><![CDATA[
Jocelyn Harmon

Driving into work today I heard a radio spot sponsored by American Express.&#160; It featured the&#160;Smart Cookies, five women who got together to get their finances under control. Andrea was struggling with debt; Angela was addicted to her credit card; Katie let shopping sprees and bills get the best of her; Robin was trying [...]]]></description>
		<link>http://www.stedrayton.org/wordpress/2009/12/15/is-your-nonprofit-hitting-the-%e2%80%9cshe-spot%e2%80%9d/</link>
			</item>
	<item>
		<title>Web site tips</title>
		<description><![CDATA[
JackieMy tip is – sometimes it’s OK to ignore tips   But first, you have to do your research and know what you want to accomplish and who you are doing it for.
Otherwise you won’t know which tips to ignore and which to follow in your particular project.

Glennette ClarkMy number one tip for web [...]]]></description>
		<link>http://www.stedrayton.org/wordpress/2009/12/15/web-site-tips/</link>
			</item>
	<item>
		<title>4 Steps to Stronger (Hero-focused) Appeals</title>
		<description><![CDATA[Here are four tips to better-framed fundraising appeals that focus on a hero and a good story:

Recognize that every      good story needs a hero. We all want a central character to root for, to sympathize with, and to get invested into what happens next. Without a sympathetic hero, a story [...]]]></description>
		<link>http://www.stedrayton.org/wordpress/2009/12/07/4-steps-to-stronger-hero-focused-appeals/</link>
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