<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>The Smoking Foot</title>
	<atom:link href="http://www.stedrayton.org/wordpress/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.stedrayton.org/wordpress</link>
	<description>Personal notes, that's all</description>
	<lastBuildDate>Mon, 25 Jan 2010 16:01:24 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.1</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Viral Video for Nonprofits &#8211; A Rethinking</title>
		<link>http://www.stedrayton.org/wordpress/2010/01/25/viral-video-for-nonprofits-a-rethinking/</link>
		<comments>http://www.stedrayton.org/wordpress/2010/01/25/viral-video-for-nonprofits-a-rethinking/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 16:01:24 +0000</pubDate>
		<dc:creator>stedrayton</dc:creator>
				<category><![CDATA[Learn]]></category>

		<guid isPermaLink="false">http://www.stedrayton.org/wordpress/2010/01/25/viral-video-for-nonprofits-a-rethinking/</guid>
		<description><![CDATA[
Without fail, we get a call at See3 every week asking us to produce a “viral” video. “You know”, they say, “a video that will get a lot of views when we put it on YouTube.” 
And every week, without fail, there is a sigh and a deep breath among the staff at See3 as [...]]]></description>
		<wfw:commentRss>http://www.stedrayton.org/wordpress/2010/01/25/viral-video-for-nonprofits-a-rethinking/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why do fundraisers leave their brains by the door when they go online?</title>
		<link>http://www.stedrayton.org/wordpress/2010/01/18/why-do-fundraisers-leave-their-brains-by-the-door-when-they-go-online/</link>
		<comments>http://www.stedrayton.org/wordpress/2010/01/18/why-do-fundraisers-leave-their-brains-by-the-door-when-they-go-online/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 15:55:35 +0000</pubDate>
		<dc:creator>stedrayton</dc:creator>
				<category><![CDATA[Learn]]></category>

		<guid isPermaLink="false">http://www.stedrayton.org/wordpress/2010/01/18/why-do-fundraisers-leave-their-brains-by-the-door-when-they-go-online/</guid>
		<description><![CDATA[I can still remember the first fundraising appeal that moved me. I can remember where I was when I opened it and I can remember what it said. It was an appeal from the Head of Emergencies in Oxfam at Christmas 1987. He described the emotional and moral challenges of going to visit emergency situations, [...]]]></description>
		<wfw:commentRss>http://www.stedrayton.org/wordpress/2010/01/18/why-do-fundraisers-leave-their-brains-by-the-door-when-they-go-online/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Wikipedia donators and the Anchoring heuristic</title>
		<link>http://www.stedrayton.org/wordpress/2010/01/11/wikipedia-donators-and-the-anchoring-heuristic/</link>
		<comments>http://www.stedrayton.org/wordpress/2010/01/11/wikipedia-donators-and-the-anchoring-heuristic/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 16:15:26 +0000</pubDate>
		<dc:creator>stedrayton</dc:creator>
				<category><![CDATA[Learn]]></category>

		<guid isPermaLink="false">http://www.stedrayton.org/wordpress/?p=412</guid>
		<description><![CDATA[http://saperduper.org/post/293243288/wikipedia-donators-anchoring-heuristic
There was a blog post on HN yesterday from the Wikimedia Foundation. It was about the impact banners had on donators for the annual fundraiser.
Wikimedia Foundation has been showing a set of banners to the visitors of Wikipedia in order to point out that the annual fundraiser is running and motivate them to donate.
Two banners [...]]]></description>
		<wfw:commentRss>http://www.stedrayton.org/wordpress/2010/01/11/wikipedia-donators-and-the-anchoring-heuristic/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Stop Using Stock Photography Clichés</title>
		<link>http://www.stedrayton.org/wordpress/2010/01/11/stop-using-stock-photography-cliches/</link>
		<comments>http://www.stedrayton.org/wordpress/2010/01/11/stop-using-stock-photography-cliches/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 16:14:22 +0000</pubDate>
		<dc:creator>stedrayton</dc:creator>
				<category><![CDATA[Learn]]></category>

		<guid isPermaLink="false">http://www.stedrayton.org/wordpress/2010/01/11/stop-using-stock-photography-cliches/</guid>
		<description><![CDATA[ 

It is time to draw a line in the sand. 2010 needs to see the demise of bland, insipid photography that are the equivalent of using IBM blue.
Like IBM blue, certain stock imagery has been so overused that they have become meaningless. It conveys no information of value and carry no positive emotional message. [...]]]></description>
		<wfw:commentRss>http://www.stedrayton.org/wordpress/2010/01/11/stop-using-stock-photography-cliches/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Email Still Top Content-Sharing Option</title>
		<link>http://www.stedrayton.org/wordpress/2009/12/17/email-still-top-content-sharing-option/</link>
		<comments>http://www.stedrayton.org/wordpress/2009/12/17/email-still-top-content-sharing-option/#comments</comments>
		<pubDate>Thu, 17 Dec 2009 20:52:52 +0000</pubDate>
		<dc:creator>stedrayton</dc:creator>
				<category><![CDATA[Learn]]></category>

		<guid isPermaLink="false">http://www.stedrayton.org/wordpress/2009/12/17/email-still-top-content-sharing-option/</guid>
		<description><![CDATA[Twitter and Facebook may be all the rage, but ordinary email is still king when it comes to sharing content online, according to new research from ShareThis. 
The company&#8217;s &#8220;ShareThis&#8221; button has become ubiquitous at the end of articles and blog posts, linking to a widget that lets users share material via email, instant messenger [...]]]></description>
		<wfw:commentRss>http://www.stedrayton.org/wordpress/2009/12/17/email-still-top-content-sharing-option/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is Your Nonprofit Hitting the “She Spot”?</title>
		<link>http://www.stedrayton.org/wordpress/2009/12/15/is-your-nonprofit-hitting-the-%e2%80%9cshe-spot%e2%80%9d/</link>
		<comments>http://www.stedrayton.org/wordpress/2009/12/15/is-your-nonprofit-hitting-the-%e2%80%9cshe-spot%e2%80%9d/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 14:32:06 +0000</pubDate>
		<dc:creator>stedrayton</dc:creator>
				<category><![CDATA[Learn]]></category>

		<guid isPermaLink="false">http://www.stedrayton.org/wordpress/2009/12/15/is-your-nonprofit-hitting-the-%e2%80%9cshe-spot%e2%80%9d/</guid>
		<description><![CDATA[
Jocelyn Harmon

Driving into work today I heard a radio spot sponsored by American Express.&#160; It featured the&#160;Smart Cookies, five women who got together to get their finances under control. Andrea was struggling with debt; Angela was addicted to her credit card; Katie let shopping sprees and bills get the best of her; Robin was trying [...]]]></description>
		<wfw:commentRss>http://www.stedrayton.org/wordpress/2009/12/15/is-your-nonprofit-hitting-the-%e2%80%9cshe-spot%e2%80%9d/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Web site tips</title>
		<link>http://www.stedrayton.org/wordpress/2009/12/15/web-site-tips/</link>
		<comments>http://www.stedrayton.org/wordpress/2009/12/15/web-site-tips/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 13:48:59 +0000</pubDate>
		<dc:creator>stedrayton</dc:creator>
				<category><![CDATA[Learn]]></category>

		<guid isPermaLink="false">http://www.stedrayton.org/wordpress/2009/12/15/web-site-tips/</guid>
		<description><![CDATA[
JackieMy tip is – sometimes it’s OK to ignore tips   But first, you have to do your research and know what you want to accomplish and who you are doing it for.
Otherwise you won’t know which tips to ignore and which to follow in your particular project.

Glennette ClarkMy number one tip for web [...]]]></description>
		<wfw:commentRss>http://www.stedrayton.org/wordpress/2009/12/15/web-site-tips/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>4 Steps to Stronger (Hero-focused) Appeals</title>
		<link>http://www.stedrayton.org/wordpress/2009/12/07/4-steps-to-stronger-hero-focused-appeals/</link>
		<comments>http://www.stedrayton.org/wordpress/2009/12/07/4-steps-to-stronger-hero-focused-appeals/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 17:24:56 +0000</pubDate>
		<dc:creator>stedrayton</dc:creator>
				<category><![CDATA[Learn]]></category>

		<guid isPermaLink="false">http://www.stedrayton.org/wordpress/2009/12/07/4-steps-to-stronger-hero-focused-appeals/</guid>
		<description><![CDATA[Here are four tips to better-framed fundraising appeals that focus on a hero and a good story:

Recognize that every      good story needs a hero. We all want a central character to root for, to sympathize with, and to get invested into what happens next. Without a sympathetic hero, a story [...]]]></description>
		<wfw:commentRss>http://www.stedrayton.org/wordpress/2009/12/07/4-steps-to-stronger-hero-focused-appeals/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>HELP THOSE WHO WANT TO HELP THEMSELVES</title>
		<link>http://www.stedrayton.org/wordpress/2009/12/07/help-those-who-want-to-help-themselves/</link>
		<comments>http://www.stedrayton.org/wordpress/2009/12/07/help-those-who-want-to-help-themselves/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 16:34:17 +0000</pubDate>
		<dc:creator>stedrayton</dc:creator>
				<category><![CDATA[Learn]]></category>

		<guid isPermaLink="false">http://www.stedrayton.org/wordpress/2009/12/07/help-those-who-want-to-help-themselves/</guid>
		<description><![CDATA[On the Web, communicators must first and foremost help those whowant to be helped, rather than trying to reach brand newaudiences.
I&#8217;ve seen some powerful ads about drug use on UK televisionrecently. They don&#8217;t pull any punches. At the end they adviseyou to go to a website. Do you know what that website is called?No, not [...]]]></description>
		<wfw:commentRss>http://www.stedrayton.org/wordpress/2009/12/07/help-those-who-want-to-help-themselves/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>14 Types of stories</title>
		<link>http://www.stedrayton.org/wordpress/2009/12/07/14-types-of-stories/</link>
		<comments>http://www.stedrayton.org/wordpress/2009/12/07/14-types-of-stories/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 10:01:49 +0000</pubDate>
		<dc:creator>stedrayton</dc:creator>
				<category><![CDATA[Learn]]></category>

		<guid isPermaLink="false">http://www.stedrayton.org/wordpress/2009/12/07/14-types-of-stories/</guid>
		<description><![CDATA[
Personal Discovery Stories – tell how you discovered a lesson. These stories show your readers how similar you are to them and also might give some practical advice on how they might learn from your experience.
Stories as Analogies and Illustrations – tell a story that on the surface has nothing to do with your topic [...]]]></description>
		<wfw:commentRss>http://www.stedrayton.org/wordpress/2009/12/07/14-types-of-stories/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
