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	<title>The Smoking Foot</title>
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		<title>17 things I have learnt about charity email copy</title>
		<link>http://www.stedrayton.org/wordpress/2012/01/24/17-things-i-have-learnt-about-charity-email-copy/</link>
		<comments>http://www.stedrayton.org/wordpress/2012/01/24/17-things-i-have-learnt-about-charity-email-copy/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 11:28:06 +0000</pubDate>
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Posted:&#160;January 23rd, 2012 &#124;&#160;Author:&#160;Sam Bueno de Mesquita&#160;&#124;&#160;
&#160;http://googledigook.com/2012/01/23/17-things-i-have-learnt-about-charity-email-copy/
I&#8217;m leaving email marketing&#160;and the charity sector tomorrow, and going to work in B2B social media for&#160;Regus. Here are a few of the things I have learnt about writing copy for charity emails:

The ONLY bits that matter in terms of conversion are
1. subject line
2. first sentence
3. link copy
4. call [...]]]></description>
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		<title>16 SEO Tactics That Will NOT Bring Targeted Google Visitors</title>
		<link>http://www.stedrayton.org/wordpress/2011/10/11/16-seo-tactics-that-will-not-bring-targeted-google-visitors-2/</link>
		<comments>http://www.stedrayton.org/wordpress/2011/10/11/16-seo-tactics-that-will-not-bring-targeted-google-visitors-2/#comments</comments>
		<pubDate>Tue, 11 Oct 2011 11:52:29 +0000</pubDate>
		<dc:creator>stedrayton</dc:creator>
				<category><![CDATA[Learn]]></category>

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http://www.highrankings.com/useless-seo-tactics-303
By Jill Whalen
In an effort to keep you from spending your precious time on supposed SEO tactics that will have absolutely no effect on your rankings, search engine visitors, conversions or sales, I present you with 16 SEO tactics that you can remove from your personal knowledge base and/or SEO toolbox as being in [...]]]></description>
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		<title>J.K. Rowling on Failure And Imagination</title>
		<link>http://www.stedrayton.org/wordpress/2011/09/14/j-k-rowling-on-failure-and-imagination/</link>
		<comments>http://www.stedrayton.org/wordpress/2011/09/14/j-k-rowling-on-failure-and-imagination/#comments</comments>
		<pubDate>Wed, 14 Sep 2011 14:53:32 +0000</pubDate>
		<dc:creator>stedrayton</dc:creator>
				<category><![CDATA[Learn]]></category>

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http://www.jonathanfields.com/blog/j-k-rowling-on-failure-and-imagination/
&#160;
On this first Monday of the New Year, I thought how powerful it would be to share J.K. Rowling&#8217;s marvelous 2008 Harvard commencement speech on failure and imagination, two things she illuminates in a way that brings fresh life to their power and impact as we look ahead.
Listen to her words, watch her energy [...]]]></description>
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		<title>The big idea versus small idea debate is dumb. Here’s why.</title>
		<link>http://www.stedrayton.org/wordpress/2011/08/24/the-big-idea-versus-small-idea-debate-is-dumb-here%e2%80%99s-why/</link>
		<comments>http://www.stedrayton.org/wordpress/2011/08/24/the-big-idea-versus-small-idea-debate-is-dumb-here%e2%80%99s-why/#comments</comments>
		<pubDate>Wed, 24 Aug 2011 11:20:22 +0000</pubDate>
		<dc:creator>stedrayton</dc:creator>
				<category><![CDATA[Learn]]></category>

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by Mark Pollard
http://www.markpollard.net/the-big-idea-versus-small-idea-debate-is-dumb
&#160;






The debate about big ideas versus small ideas is dumb. It&#8217;s Fox News narrative re-framing applied to advertising. It&#8217;s a dubious act of political rhetoric that I&#8217;ve seen mostly deployed by digital agencies to make older agencies look their age; often the older agencies oblige. I&#8217;m tired of hearing it, and I&#8217;m tired [...]]]></description>
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		<title>Earth Tipping Point</title>
		<link>http://www.stedrayton.org/wordpress/2011/06/20/earth-tipping-point/</link>
		<comments>http://www.stedrayton.org/wordpress/2011/06/20/earth-tipping-point/#comments</comments>
		<pubDate>Mon, 20 Jun 2011 15:48:54 +0000</pubDate>
		<dc:creator>stedrayton</dc:creator>
				<category><![CDATA[Learn]]></category>

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&#160;

Earth Tipping Point (ETP) is a global social network designed to actively transform your idea into an environmental project.
Through the collaborative efforts of its members, financing strategies and its free project management planning, ETP transforms its members&#8217; ideas into planned environmental projects.
ETP also serves as a knowledge database were people share&#160;their knowledge regarding environmental hazards [...]]]></description>
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		<title>Which Top 50 Market Research Companies Are Perceived To Be Most Innovative By Clients?</title>
		<link>http://www.stedrayton.org/wordpress/2011/06/15/which-top-50-market-research-companies-are-perceived-to-be-most-innovative-by-clients/</link>
		<comments>http://www.stedrayton.org/wordpress/2011/06/15/which-top-50-market-research-companies-are-perceived-to-be-most-innovative-by-clients/#comments</comments>
		<pubDate>Thu, 16 Jun 2011 06:19:07 +0000</pubDate>
		<dc:creator>stedrayton</dc:creator>
				<category><![CDATA[Learn]]></category>

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http://www.greenbookblog.org/2011/06/12/which-of-the-grit-top-50-market-research-companies-are-perceived-to-be-most-innovative-by-clients/
by Lenny Murphy
&#160;
As part of the last round of the GreenBook Research Industry Trends Study we asked respondents to name the companies that they consider to be the most innovative. The result was a list of 50 market research firms that are perceived to be the most innovative. You can find our analysis of the [...]]]></description>
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		<title>OpenIDEO</title>
		<link>http://www.stedrayton.org/wordpress/2011/06/10/openideo/</link>
		<comments>http://www.stedrayton.org/wordpress/2011/06/10/openideo/#comments</comments>
		<pubDate>Fri, 10 Jun 2011 21:33:53 +0000</pubDate>
		<dc:creator>stedrayton</dc:creator>
				<category><![CDATA[Learn]]></category>

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Who can post challenges?

OpenIDEO is looking for challenges from around the world. Individuals or organizations can sponsor a design challenge, as long as it&#8217;s for social good. Depending on the engagement level required by IDEO, we may ask for a contribution to help cover the costs of the challenge. Do you have a challenge idea?&#160;Let [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Facebook steals your visitors</title>
		<link>http://www.stedrayton.org/wordpress/2011/06/09/facebook-steals-your-visitors/</link>
		<comments>http://www.stedrayton.org/wordpress/2011/06/09/facebook-steals-your-visitors/#comments</comments>
		<pubDate>Thu, 09 Jun 2011 13:42:51 +0000</pubDate>
		<dc:creator>stedrayton</dc:creator>
				<category><![CDATA[Learn]]></category>

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		<description><![CDATA[
http://searchengineland.com/how-mark-zuckerberg-stole-your-search-traffic-what-to-do-about-it-78916
By&#160;Brian Massey&#160;is the author of the Conversion Scientist blog at&#160;ConversionScientist.com.com
It&#8217;s a familiar story: businesses finally getting their search optimization stratgy down, putting in SEO the hours, and creating the content that draws links and Google love. They&#8217;ve paid the SEO experts. They know their keywords.
And when the traffic comes, they send it off to Facebook [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Like button is not a social media strategy</title>
		<link>http://www.stedrayton.org/wordpress/2011/06/09/the-like-button-is-not-a-social-media-strategy/</link>
		<comments>http://www.stedrayton.org/wordpress/2011/06/09/the-like-button-is-not-a-social-media-strategy/#comments</comments>
		<pubDate>Thu, 09 Jun 2011 13:38:48 +0000</pubDate>
		<dc:creator>stedrayton</dc:creator>
				<category><![CDATA[Learn]]></category>

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&#160;
http://thenextweb.com/socialmedia/2011/06/09/a-lesson-from-zappos-the-like-button-is-not-a-social-media-strategy/
&#160;
Since its introduction, the&#160;Like button&#160;has provided as many difficulties as it has opportunities for brands. It seems to be largely responsible for the near-meaningless race to numbers we&#8217;re now experiencing, as it places a value or an indicator of success against every piece of content it&#8217;s installed against. Whether this is your site, a blog [...]]]></description>
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		<title>Gathering 11</title>
		<link>http://www.stedrayton.org/wordpress/2011/05/26/gathering-11/</link>
		<comments>http://www.stedrayton.org/wordpress/2011/05/26/gathering-11/#comments</comments>
		<pubDate>Thu, 26 May 2011 12:06:24 +0000</pubDate>
		<dc:creator>stedrayton</dc:creator>
				<category><![CDATA[Learn]]></category>

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		<description><![CDATA[




By Gavin Heaton
http://www.servantofchaos.com/2011/05/come-to-gathering-11-in-melbourne.html
&#160;
Next month in Melbourne, leading thinkers, change-makers and collaborators from across Australia and around the world are gathering to explore whatʼs possible, and to develop ideas on how we can best solve todayʼs most pressing social and environmental challenges. It&#8217;s a great chance to share your brain with some super smart folks!
There are [...]]]></description>
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