Google News now allows organization and individuals that are quoted in the stories it indexes to post comments in reply. Here’s an example (hat tip to the Lost Remote blog).

This has the potential to be a much more efficient way to respond to online news than most others we have experimented with. It’s been a long time since I took a reporter to lunch, but I remember they used to tell me they often used Google News to research what other journalists had written about a topic before starting their own stories. [Erik Eckl, Beaconfire].

Here’s a link where you can see how it works.